NAVIFORCE is an independent watch brand. Established in 2013, the company is committed to R&D, production and sales of cross-border watch. At present, our products are well received by international customers from Europe, America, Middle East, Southeast Asia, Africa, South America and Russia and other countries and regions.

Located in Lishui Town, Foshan, manufacturing base covers a total area of nearly 3,000 square meters. Moreover, the flagship store is situated in the Guangzhou Zhanxi Watch & Clock Town, the largest watch trading market in China, attached by a brand operation center in Guangzhou.

Manufacturing base integrates the functions of R&D, production, processing, OEM, sales and service. Possessing the manufacturing workshop with the dust-free production environment that covers more than 2000 square meters, manufacturing base has 20 automated production lines and full manual process lines. A few globally advanced vacuum waterproof watch testers are available there, which allow the on-line batch testing to carry on simultaneously. It features strong strength and self-owned well-equipped facilities, ranging from packaging machine, R&D laboratory, thermostatic laboratory, anti-drop laboratory to dehumidification laboratory. Manufacturing base inherits the brand soul of NAVIFORCE, prioritizing product quality, and strictly makes a total of 28 processes involved under control, including material selection, production, assembly, packaging and shipment. Each process is required to be conducted in the state of quality control (QC) in order to ensure that every watch delivered to the customer is a qualified product. From material selection to shipment, we always implement the highest quality standards of the alloy watch in the industry!

NAVIFORCE adheres to the deeply-seated brand spirit of “Leading Character, Fly Freely”. As we look into the future, NAVIFORCE would pursue individual design, explore exquisite craftsmanship and perfect customer experience as always.


NAVIFORCE brand was born for a purest insistence on the dream!

At the beginning of the university life, Mr. Yang was exposed to real military camp life, truly feeling the boundless enthusiasm & pride, sheer perseverance and uprightness of soldiers. Since then, his heart has swelled with a sense of respect for them. And a small dream of becoming a soldier in the future had been rooted in the heart of this fresh-faced student. As a watch enthusiast, Mr. Yang was determined to be dedicated to the industry of watch design & manufacturing after graduation. With the purpose of becoming an outstanding watch designer, Mr. Yang has kept challenging himself for pursuing his own dream definitely.

NAVIFORCE was formally established in China in 2012, specializing in watch manufacturing such as wholesale military watches. Two underlying meanings are indicated by this brand name. Firstly, it symbolizes that our brand strives to forge a corporate identity in the watch industry as the NAVY SEALS in the military forces. Additionally, it calls on and leads a younger generation in the new era to actively cultivate initiative vigour. Dream It, Do It! In merely a few years, the watches designed by Mr. Yang had been favored by all sectors of society, which also strengthened the pace of the NAVIFORCE brand on the road to innovation.

At the beginning of the establishment, the founder has set the brand soul to be “uniqueness and personality”. With this aim in mind, designers began to capture all kinds of modern aesthetic elements that could be subtly incorporated into the watch design from various aspects, ranging from the daily life, nature, machinery, humanities to arts.

Combined with the craftsmanship of watchmaking, these factors were transformed into “DNA molecule” of NAVIFORCE watches, which also carried the inner vitality of

continuous innovation of the brand. Therefore, each watch manages to interpret the beauty of sports constantly, achieving a balance between practicality and a sense of fashion. Especially from the perspectives of the public, it has been labelled with freedom and unique personality.

NAVIFORCE Watch Company adheres to the deeply-seated brand belief of “Leading Character, Fly Freely”. And in this era of individuality, a new generation of young people is eager to have a watch that reflects their own personality. Directing our efforts towards meeting the expectations of the young people, NAVIFORCE is committed to providing them with high-quality products and exceeding itself with high standard of services.

Under the brand slogan “Dream It, Do It”, NAVIFORCE allows the case back engraved “for dream” in each watch to remind every staff not to forget the original intention of the brand establishment. It is also this original intention that drives watchmakers to stick to their ingenuity for fulfilling the dream, while presenting high quality products to every one of you who also cherish your own dream.

As we look into the future, NAVIFORCE NAVIFORCE Watch Company would pursue individual design, explore exquisite craftsmanship and perfect customer experience as always. The ultimate goal of NAVIFORCE is to craft a global consumer watch brand.

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